MBA in Strategic Digital Marketing is highly relevant as businesses increasingly shift toward digital platforms.
By 2025, global digital ad spending is projected to surpass $600 billion, highlighting the growing need for skilled professionals in this field. Studies show that companies with advanced digital marketing strategies can achieve up to 2.8 times higher revenue growth. With over 4.9 billion internet users worldwide, businesses must leverage data analytics, social media, SEO, and digital content strategies to reach and engage their target audiences effectively. Additionally, 76% of marketing leaders prioritize data-driven decision-making, underscoring the importance of this skill set.
This MBA equips professionals with expertise in digital tools, consumer behavior insights, and performance metrics to optimise marketing campaigns. Graduates are well-positioned to lead in roles that require integrating technology and creativity to drive brand awareness, customer engagement, and business growth in today’s digital economy.
Learning Outcomes Competences The learner will be able to: ● PA1: Critically evaluate complex and ambiguous business scenarios integrating interdisciplinary approaches to formulate strategic decisions with limited information. ● PA2: Tackle dynamic business environments, in particular related to accounting and finance by establishing criteria, formulating innovative courses of action, implementing adaptive strategies, and evaluating results in uncertain conditions with limited information. ● PA3: Demonstrate leadership and team-building skills within complex multicultural settings, effectively managing conflict resolution and stakeholder engagement, in particular related to accounting and finance. ● PA4: Direct self-driven learning and professional development through reflective insights, applying research-based innovations to solve emerging challenges in the accounting and finance field. ● PA5: Benchmark strategic objectives, mentor teams, monitor performance, and lead continuous improvement in diverse business contexts, ensuring best practices relevant to accounting and finance . ● PA6: Navigate ethical dilemmas involving conflicting stakeholder demands and cross-border business complexities, ensuring compliance with ethical and corporate governance standards relevant to accounting and finance. ● PA7: Conduct rigorous business and management research, critically reviewing literature, applying advanced research methods, and contributing findings to professional practice within the accounting and finance field. Note: PA1-4 will be required to achieve the diploma exit, PA1-7 will be required for a complete Masters degree (please refer exit awards for details) Skills OutcomesThe learner will be able to: a) Critically evaluate and synthesize complex, multidisciplinary data, transforming raw information into actionable insights while demonstrating awareness of social, cultural and environmental impact of their decision-making related to the environment, energy & sustainability Management field. b) Apply advanced quantitative and qualitative research methods to critically analyze and evaluate business challenges, producing original research and deriving data-driven conclusions in dynamic and evolving environments related to the environment, energy & sustainability Management field. c) Effectively communicate, comprehend, and conclude based on research-driven insights, demonstrating leadership in stakeholder engagement, negotiations, and decision-making across diverse professional settings. d) Exercise innovation, adaptability, and strategic foresight in professional and personal development, fostering continuous learning, leadership excellence, and the ability to respond to emerging knowledge and techniques to strategize actions for competitive advantage. e) Lead high-performance teams by fostering collaboration, critical evaluations, and transformative decision-making, demonstrate leadership skills and innovation in complex and unpredictable work environments relevant to the environment, energy & sustainability Management field.
1st working day of every month
Day 20th of every month
90 ECTS Credits
Masters Degree, Level 7
12 - 36 Months
15-40 Hours per week
English
Asynchronous, Live Master Camps
We follows a few unique concepts for teaching its MBA students. These are:
- Evidence-based Management
- Reflective writing
- Research and Academic Coaching
- Professional Coaching
Master of Business Administration begins with Period 0 where the basics are taught that helps to make of the entire tenure of studies. Post the foundation, the learners study in modular manner to study and research on one module at one time.
We follows continuous and end of the module assessment. Continuous assessment counts towards the final grades.
The nature of final assessment is the report submission. The report can be a project, analysis, case study, research paper, etc.
Grading system can be accessed via Quality Policies in Download section
Post Graduate Diploma in Strategic Digital Marketing is available as an exit award for those who complete 60 ECTS and Post Graduate Certificate in Strategic Digital Marketing is available as an exit award for those who complete 30 ECTS.
Ages 19 – 30
Age 31 – 65
Programme Structure |
||
---|---|---|
Core Courses: Holistic Management Perspective (Total 30 ECTS) | ||
Module 0: Induction & Study Skills Residency | ||
Module 1: Management and Organisational Dynamics (3 ECTS, 75 Hours) | ||
Module 2: Managing Financial Resources and Performance (3 ECTS, 75 Hours) | ||
Module 3: Strategic and Digital Marketing (3 ECTS, 75 Hours) | ||
Module 4: Project and Operations management (3 ECTS, 75 Hours) | ||
Module 5: Financial Markets & Valuation (3 ECTS, 75 Hours) | ||
Module 6: Strategic Decision Making: Dealing with Business Complexity (3 ECTS, 75 Hours) | ||
Module 7: Economics for decision-making (3 ECTS, 75 Hours) | ||
Module 8: Ethical Leadership and Governance (3 ECTS, 75 Hours) | ||
Module 9: Corporate Sustainability and Leadership (3 ECTS, 75 Hours) | ||
Module 10: Business Communication for Competitive Advantage (3 ECTS, 75 Hours) | ||
Pathway Modules (Total 30 ECTS) | ||
Module 11: Consumer Behaviour and Market Communications (6 ECTS, 150 Hours) | ||
Module 12: Digital and Social Media Marketing (6 ECTS, 150 Hours) | ||
Module 13: Digital Customer Experience (6 ECTS, 150 Hours) | ||
Module 14: Strategic Brand Management (6 ECTS, 150 Hours) | ||
Module 15: Digital Marketing Analytics (6 ECTS, 150 Hours) | ||
Research & Innovation Modules (Total 30 ECTS) | ||
Module 16: Innovation Management and Design Thinking for Entrepreneurs (6ECTS, 150 Hours) | ||
Module 17: Data-Driven Research and Analytical Insights (6 ECTS, 150 Hours) | ||
Module 18: Capstone Consulting Project (18 ECTS, 450 Hours) |
Programmes are subject to periodic review. Changes may be implemented to align with academic advancements, student feedback, or industry needs. The institution reserves the right to make modifications in the best interest of academic integrity and learner success.
For more details or admissions contact now!
Andrew Barrow
Head of Admission Department